The Mediterranean as an Innovative, Integral and Unique Destination for Slow Tourism Initiatives
The project is co-financed by the European Union under the 2014-2020 ENI CBC “Mediterranean Sea Basin Programme”. It is implemented in Spain, Italy, Greece, Egypt, Jordan and Palestine, through a partnership of 8 complementary organizations, over a period of 36 months. The project will deliver a network of 26 new ST products/experiences; the so-called “Med Pearls”.
Med Pearls is a cross-border project aiming at internationally positioning the Mediterranean as an integral destination of quality and excellence for Slow Tourism (ST), by accelerating innovative initiatives built from public & private cooperation. ST invites travelers to enjoy tourism at a reduced pace. An approach to tourism which is sustainable and responsible, which allows to discover new destinations while respecting them and having direct contact with local communities.
Med Pearls Objectives:
- To switch a more sustainable and competitive tourism model based on innovation, diversification, deseasonalization and inclusiveness while contributing to the local economy development.
- To enhance the international visibility and reputation of the Mediterranean as an integral destination of quality and excellence.
- To foster the creation of new Slow Tourism products coming from local tourist agents and integrating cutting-edge ICT innovativeness, developed by Mediterranean start-ups and entrepreneurs.